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Conference news
Posted: October 7, 2006 12:52 PM
Study shows journalists and educators are tech-savvy

Journalists and journalism educators are using more technology and are more tech-savvy than the average American, a study presented by the Online News Association on Saturday afternoon revealed.

Conference chair Jody Brannon presented a study, "Keeping Track of Technology: Digital Use Amongst Journalists and Educators," that she had conducted online of 266 respondents in the journalism field. Questions in the study ranged from how journalists and educators used their cell phones to the amount of technological applications they use daily.

"This isn't brain science," Brannon said at the presentation during the third day of ONA's 2006 conference. "But this is evidence that will help shape the direction our organization will go in."

The study, which was conducted through the online organization SurveyMonkey, was taken mostly by those in the online journalism field, as opposed to traditional journliasts, Brannon said.

Out of the 266 respondents, 144 put themselves in the field of "digital specialists."

The study also showed that journalists and journalism educators read blogs more than the average American, and that journalism professors used more digital technology than journalists in traditional media did.

"I am delighted to see that we are way more tech-savvy than the American public," Brannon said.

"We still have much to learn," Brannon noted. "But we have much opportunity to study."

The study's results and more details are available here. Also: See a PowerPoint (1,298K) of the results


Back to 2006 conference page

Seventh Annual Conference
and Awards Banquet

October 5-7, 2006
Capital Hilton
Washington, D.C.

Conference chair:
Jody Brannon, MSN.com
E-mail your questions or suggestions.

Next year: The 2007 ONA conference is scheduled for Oct. 17-19 in Toronto. The conference chair is Ju-Don Roberts, washingtonpost.com. E-mail your questions or suggestions.

Newsroom: The 2006 conference Web site was produced by the ONA student newsroom, which is supported by the Gannett Foundation and volunteers from media organizations and academia.

Volunteers: Countless volunteer hours went into planning this conference. Thanks to all who gave generously of their time and ideas.

ONA & Flickr: Did you take photos at the conference? Share them with your peers at the ONA Flickr Photo Pool. Upload your photos and see the images from last year.


Don't know the town very well? Consult our ONA visitors guide for journalists, courtesy of washingtonpost.com.

More useful links:

  • Capital Hilton
  • Directions to the hotel
  • Convention and Visitors Bureau
  • Smithsonian
  • Metro map

    The 2006 Online News Association Conference is the premier conference for those who work in, or have an interest in, online media and news. The Online Journalism Awards Banquet honors the very best online journalism produced in the past year.

    The Online Journalism Awards have become the top awards in online journalism. Each year a distinguished panel of judges selects the very best work in nine different categories to be honored at the awards. The OJA Banquet is the event where the awards are presented, and the winners are honored for their efforts.


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