Study up for ONA: A guide to making getting the most from this session

What about WAP? Mobile news is the future

<Final description of panel goes here>

KEY SOURCES and ARTICLES

• Relevant categories on paidcontent.org:
• Podcasting
• Technologies
• VOD
• Wireless

<Moderator, panelist and panel coordinator add links to their best-of-the-year stories/reports here>

SAMPLER: AROUND THE ONLINE WORLD

• SFgate.com produced a podcast, available on iPod, that allowed users to accompany the urban design critic on an audio tour of a new museum
• The Spokesman-Review showcases a band once a week in an MP3 package
• Ourmedia.org produces tips on how to create a podcast
• <Moderator, panelist and panel coordinator add examples of what sites are doing here

FROM THE ACADEMY

The full versions of these papers, delivered at the August meeting of journalism educators, may be available on the AEJMC site this autumn. You could also contact the authors for more information.

Internet Gratifications, Media Use and Technology Cluster as Predictors of Wi-Fi Adoption • Ran Wei, South Carolina • The Internet becomes portable thanks to Wi-Fi and Wi-Max. However, existing research shows use of wireless Internet was low. This study explores factors predicting adoption of Wi-Fi powered WLAN. Findings show that low level of Wi-Fi awareness is a hurdle to adoption. Results of multivariate analyses indicate that newspaper reading is a predictor of Wi-Fi awareness. The motivations of information learning and social escapism are the strongest predictors of Wi-Fi interest and adoption likelihood.

Mobile Media Use and Its Impact on Consumer Attitudes Toward Mobile Advertising • JongWoo Jun and SangMi Lee, University of Florida • This empirical study researched cell phones, the representative mobile media, based on the approach of uses and gratifications. Using U.S. college students as a sample we explored the relationship uses and gratifications, attitudes toward mobile advertising, and behavioral intentions and we tried to construct a model with them. The results of this study indicated that mobility/convenience and multimedia service were positively related to attitudes toward mobile advertising and lead to favorable behavioral intentions.

Pioneers in the Blogosphere: Profiling the Early Adopters of Weblogs • Byeng-Hee Chang and Trent Seltzer, Florida • Weblogs, or “blogs,” are increasing in their use, visibility, and impact. Using the Innovation Diffusion Theory literature as a theoretical framework, a secondary analysis of data gathered by the Pew Internet and American Life Project indicated that there are significant differences between adopters and non-adopters of weblogs in terms of demographic profile, innovativeness, use of other new communication technologies, and Internet use.

Predictors of Cell Phone Use as a News Device • Xigen Li, Southern Illinois • Building on the theoretical framework drawn from diffusion of innovation, technology acceptance model and expectancy-value model, this study proposed and tested a model of cell phone use as a news device. Technology functionality, information accessibility and user technology initiative were found to be significant predictors of cell phone use as a news device. Perceived value of information, news reliance and news consumption were not significant predictors of cell phone use as a news device.

The Political Shaping of Municipal Wi-Fi Networks: A Case Study of Hermosa Beach • Namkee Park, Southern California • This study examines the role of local government and its impacts on the municipal Wi-Fi networks’ deployment and operation from the perspectives of social/political shaping of technology and path dependency. By employing a case study method, the study investigates the ways in which the network in Hermosa Beach, CA, has been implemented. It uncovers that the role played by local government still matters even in the era of deregulation and privatization in communication technologies.