Big stories can have a big impact (yes, positive) on the bottom line: Make money on enterprise journalism
Online editors constantly battle for resources just to keep the site going -- and many only dream of doing the "big story" journalism they want. Evaporating travel budgets, high costs for one-offs, database and IT projects, shrinking cash for freelancers -- you know the story. What are approaches to doing great journalism that still contributes to the bottom line, helping to grow your newsroom and your company?. We'll take a look at some success stories and learn that good stories are good business -- if you know how to do it.
Participants:
Retha Hill, BET.com (moderator); Fiona Spruill, NYTimes.com; Paul Maidment, Forbes.com; Neal Scarbrough, AOL
KEY SOURCES and ARTICLES
SAMPLER: AROUND THE ONLINE WORLD
FROM THE ACADEMY
The full versions of these papers, delivered at the August meeting of journalism educators, may be available on the AEJMC site this autumn. You could also contact the authors for more information.