Going Local: Is it hyper or is it hype?
Best practices for creating effective local audience strategies
Yahoo! News and the Online News Association invite you to the inaugural Southern California News Forum, the first in a series of events addressing the issues most important to the Southern California news community. This inaugural event will feature a panel discussion on the latest trends in local news coverage, focused on best practices and ideas for developing audience focused websites, tools and community offerings. Participants in this 90 minute panel will discuss what’s worked, lessons learned, and thoughts on the future of local online news platforms, covering topics that include:
-What is the role of user generated content in covering local news?
-Where do consumers currently online for local news, and are their habits changing?
-Case studies from several of Southern California’s leading local news offerings
The panel focus is engaging local communities, and will include participants with a diverse set of expertise, ranging from newspaper publishing to local online communities outside of news. The agenda includes an audience Q&A, and will be followed immediately by cocktails and appetizers.
What: Panel Discussion
Participants:
Rob Barrett, LA Times
Logan Molen, bakersfield.com
Neil Budde, Yahoo!
Kevin Roderick, laobserved.com
When:
Thursday, Thursday April 5, panel begins at 6:00 PM
Drinks and Appetizers following immediately after panel
Who’s Invited?:
Anyone interested in learning more about local online news offerings
Where:
Yahoo!’s Santa Monica offices
2450 Broadway, CA 90404
RSVP:
bnelson@yahoo-inc.com
Note: Non-ONA members are welcome to attend this event. Please forward this invitation to anyone you believe may be interested in attending. Don’t forget to RSVP so that we have an accurate headcount for food and drinks.
We want this series to be as productive and educational as possible, so please let me know if you have feedback or suggestions. I look forward to seeing you on the 29th.
Regards,
Ron Parsons
Southern California ONA Events Coordinator
ron@yahoo-inc.com
