ONA and WisPolitcs.com invite you to an important day-long event on Thursday May 17 in Madison, Wisconsin focusing on coverage of the presidential campaign and how candidates will approach and integrate digital strategies. Register for this event
The Midwest will again be a presidential political battleground in 2008, and media and citizen bloggers will play an important role. This exciting all-day event will feature members of the online media and bloggers in the Midwest discussing how they are covering the presidential race.
Invited presenters include campaign strategists from all declared candidates plus two veteran pollsters who will advise online journalists on proper use of polling data.
Schedule:
MAY 16-17, 2007
MADISON CLUB, MADISON, WIS.
Wednesday May 16, 6:30 p.m.
Welcome reception, Madison Club
Sponsored by Madison Convention and Visitors’ Bureau
Madison Mayor Dave Cieslewicz
Attorney General J.B. Van Hollen,
Senate Majority Leader Judy Robson.
Thursday May 17, Madison Club
7:30 a.m. to 9 a.m. Breakfast
9:15 a.m. Conference Opens.
9:25 a.m. Campaign ’08: Online Strategies.
Representatives of Presidential candidates present their online strategies
11:45 a.m. Lunch
12:30-1:00 p.m.: Parsing Polls Properly
Ann Selzer
Gene Ulm
Paul Maslin
1:30-2:30p.m: Preparing Reporters And Students For A Changing Media Landscape.
Panelists:
--Scott Anderson, senior political producer, CNN.
--Liz Brixey, assistant professor, Missouri School of Journalism.
--Adrian Holovaty, editor of editorial innovations,Washingtonpost/Newsweek Interactive.
--Chris Long, president, WisconsinEye and former director of new media for C-Span.
--Mike Westling, senior, UW School of Journalism & Mass Communication.
Moderator: Kathleen Culver , Professor of Journalism, UW-Madison
2:45-3:45 p.m: Online Media Coverage Shapes Campaign ‘08’
Panelists:
--Tom Bevan, Co-founder & executive editor of RealClearPolitics.
--Edward Morrissey, Editor of political blog "Captain's Quarters."
--Ben Smith, former New York City blogger who chronicles the Democratic presidential nomination process for The Politico.
--Joe Trippi. Democratic online consultant now with John Edwards’ campaign.
--Vaughn Ververs, Senior Political Editor, CBSNews.com.
Moderator: TBA
4 p.m. Conference concludes.
Confirmed presenters include:
*Tom Bevan
Co-founder & executive editor of RealClearPolitics,(RCP) has become one of America's premier independent political web sites. Updated every morning and throughout the day, RCP culls and publishes the best commentary, news, polling data, and links to important resources from all points of the political compass and covering all the important issues of the day. RealClearPolitics has become a trusted filter for anyone interested in politics.
*Elizabeth Brixey
City editor at the Columbia Missourian, an award-winning community daily newspaper staffed by students and overseen by professionals on the faculty at the Missouri School of Journalism. The Missourian is launching an ambitious Web site that will include several database-driven innovations and greater opportunity for citizen input. In her teaching, Brixey emphasizes collaboration among the city, copy, graphics, design, photo and convergence desks. Before joining Missouri as an assistant professor in 2003, she reported and edited for 17 years at the Wisconsin State Journal in Madison.
*Kathleen Culver
Faculty member in the School of Journalism & Mass Communication at the University of Wisconsin-Madison since 1999, will moderate the session on Web site innovations and helping future journalists develop skills to cross media platforms. Before joining the UW-Madison faculty, she was a reporter, writer and health care marketing manager.
*Adrian Holovaty
Editor of editorial innovations, Washingtonpost.com. Holovaty is a Web developer and online journalist who builds interactive Web applications. Earlier he was lead developer at World Online, a highly renowned news Web operation in Lawrence, Kansas. The three primary sites there are LJWorld.com, KUSports.com and Lawrence.com.
*Paul Maslin
A leading national Democratic pollster based in Madison, Wis. His Wisconsin clients include U.S. Sen. Herb Kohl, Milwaukee Mayor Tom Barrett and Green Bay-area Congressman Steve Kagen. He was an adviser to Howard Dean's presidential campaign and is currently an advisor to New Mexico Governor Bill Richardson.
*Edward Morrissey
Editor of political blog "Captain's Quarters." As the New Media emerged as a counterbalance to established media sources, "Captain Ed", as his readers know him, rode his prolific essays about national politics, foreign policy, the presidential election, and the failings of the mainstream media to the vanguard of the New Media movement. Edward also writes extensively on First Amendment issues for the blogosphere and is one of the original signatories for the Online Coalition, a nonpartisan group of bloggers which demands equal treatment for New Media citizen journalists as their corporate brethren of the mainstream news outlets.
*J. Ann Selzer
Selzer & company specializes in research for clients who seek meaningful ways to communicate with their audiences-be they readers, viewers, voters, or lawmakers. J. Ann Selzer, Ph.D. has run her research business since 1989, after several years' in Washington, D.C. working for a major public opinion research firm. She has edited a book on newspaper research and has gained national exposure for her work for The Des Moines Register's the Iowa Poll, considered the "poll of record" for the Iowa caucuses. She also conducts the Michigan Poll for The Detroit Free Press, and the Indiana Issues Poll for The Indianapolis Star. In 2002, she conducted a seminal study in research methods for the Newspaper Association of America, assessing the quality of data derived from five data-collection methods. In 2004, she received the Research Award of Merit from the NAA and is youngest to win this lifetime achievement award.
*Ben Smith
Ben writes and blogs about the Democratic presidential nomination for The Politico. Previously, he started three of New York City's leading political blogs: The New York Observer's Politicker, The New York Daily News's Daily Politics, and Room Eight (http://www.r8ny.com), an independent community blog for which he still writes. He has also written for the Wall Street Journal, the New Republic, the New York Sun, the Los Angeles Times Magazine, and In These Times.
*Joe Trippi
Heralded on the cover of The New Republic as the man who "reinvented campaigning," began his political career working on Edward M. Kennedy's presidential campaign in 1980. His work in presidential politics continued with the campaigns of Walter Mondale, Gary Hart, Richard Gephardt and most recently Howard Dean. Trippi began his work in media consulting at the Democratic media firm of Doak, Shrum and Associates, where he was involved in developing the strategy and producing the media for the successful campaigns of Jerry Baliles for Governor of Virginia and Bob Casey for Governor of Pennsylvania. Trippi is the author of "The Revolution Will Not Be Televised: Democracy, the Internet and the Overthrow of Everything," the story of how his revolutionary use of the Internet and an impassioned, contagious desire to overthrow politics as usual grew into a national grassroots movement and changed the face of politics, and indeed many aspects of American life, forever.
*Gene Ulm
Partner, Public Opinion Strategies and a leading Republican pollster based in Alexandria, Va. Public Opinion Strategies, currently working on John McCain's campaign, remains the winning-est polling firm from either side of the aisle, according to Campaigns & Elections magazine. Among others, Ulm has polled for Assembly Republicans in Wisconsin and the independent effort to elect Annette Ziegler to the Wisconsin Supreme Court. He will be polling on behalf of upcoming campaigns in
Louisiana and Georgia.
*Vaughn Ververs
Senior Political Editor, CBSNews.com, is currently responsible for overseeing political coverage for CBSNews.com. Ververs has spent over 15 years working at the intersection of campaign politics and the Internet with CBS, National Journal's The Hotline and other venues.
*Mike Westling.
After graduation, the UW-Madison senior will begin work as assistant to Wis. Gov. Jim Doyle. As a communications aide for Doyle's successful 2006 re-election campaign, he coordinated content for the campaign Web site and contributed to the campaign blog. Mike currently blogs on media, politics, and technology at TheNewVernacular.com and has just finished an analysis of the impact of the social networking site Facebook.
