Want to increase traffic and loyalty to your newspaper’s Web site?

Promote credibility and emotional connection. Plan ahead to have your paper take part in the ASNE Online Audience seminar June 28 at The Boston Globe.

Newspaper Web sites are experiencing explosive growth, especially among the young, affluent and those leaving print behind.

We all know that a Web site won’t succeed if it’s just an add-on.

Explore strategic options for news Web sites – including how it complements the print operation.

Media companies must drive compelling content and user experiences that motivate usage and return.

Participants will learn:
• Key online experiences for Internet users.
• How online experiences are different from print.
• How online staffs can best utilize creative tools.
• How to meld theory and best practices.

Let us introduce you to a new-product development process that focuses on overall strategy and a step-by-step framework. Return home with tools to teach your colleagues and quickly apply to the Web and more traditional platforms.

The seminar is for those who work online or influence content, whether in editorial or business.

It begins at 9 a.m. and ends at 5 p.m. Registration is $150. The cost of instruction, material and meals are borne by the ASNE project, which is funded by the McCormick Tribune Foundation. Registration is limited.

Applications can be downloaded at http://www.asne.org/files/ASNEGrowingYourOnlineAudienceForm.pdf.

ASNE is continuing its partnership with the Readership Institute at Northwestern University, a division of the Media Management Center. RI recently partnered with the Online Newspaper Association to study what drives online newspaper usage.

The New England New Media Association is co-sponsoring this seminar.

Please feel free to contact Cristal Williams, ASNE project director, for additional information. She can be reached at 703-453-1138 or cwilliams@asne.org.