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Posted: July 30, 2008
Who else is on Facebook? Social networks demographics study released

Overall, more women than men use social networking sites. No surprise there. But did you know the disparity is greater on Facebook than it is on MySpace? Or that 25-34 year-old men are more likely to use LinkedIn and Flickr than other groups?

That's according to a recent study conducted by Rapleaf, a San Francisco-based company that specializes in social web research, which analyzed the demographics of 49.3 million people across 14 social networks.

Some of the highlights:
• Each person in the study participated in an average of 2-3 social networks.
• Women are more likely to post photos than men
• MySpace usage peaks with 17-18 year-olds, the drops considerably. Rapleaf's assumption: once Myspace users graduate from high school, they switch over to using Facebook as their primary social network.

The study
Study of Social Network Users vs. Age
Full data

Related study
Friends of Men vs. Women on Social Networks

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